763 lines
19 KiB
Plaintext
763 lines
19 KiB
Plaintext
<template>
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<view class="page" @click="closeMoreMenu">
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<!-- 固定顶部导航栏 -->
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<AnalyticsTopBar
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:title="'优惠券效果分析'"
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:lastUpdateTime="lastUpdateTime"
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:sidebarVisible="showSidebarMenu"
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@menu-click="handleMenu"
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@refresh="refreshData"
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@search="handleSearch"
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@notification="handleNotification"
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@fullscreen="handleFullscreen"
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@mobile="handleMobile"
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@dropdown="handleDropdown"
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@settings="handleSettings"
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/>
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<view class="page-layout">
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<!-- 侧边栏菜单组件 -->
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<AnalyticsSidebarMenu
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:visible="showSidebarMenu"
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:currentPath="currentPath"
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@visible-change="handleSidebarUpdate"
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/>
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<!-- 主内容区域 -->
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<view class="main-content">
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<view class="container">
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<!-- 时间维度筛选 -->
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<view class="tabs">
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<view
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v-for="p in timePeriods"
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:key="p.value"
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class="tab"
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:class="{ active: selectedPeriod === p.value }"
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@click="selectPeriod(p.value)"
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>
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{{ p.label }}
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</view>
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</view>
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<!-- KPI 指标卡片 -->
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<view class="kpi-grid">
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<view class="kpi-card">
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<text class="kpi-label">发放总数</text>
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<text class="kpi-value">{{ formatInt(couponData.total_issued) }}</text>
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<text class="kpi-meta">较上期：{{ formatPct(couponData.issued_growth) }}</text>
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</view>
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<view class="kpi-card">
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<text class="kpi-label">使用数量</text>
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<text class="kpi-value">{{ formatInt(couponData.total_used) }}</text>
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<text class="kpi-meta">使用率：{{ formatPct(couponData.usage_rate) }}</text>
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</view>
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<view class="kpi-card">
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<text class="kpi-label">GMV 提升</text>
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<text class="kpi-value">¥{{ formatMoney(couponData.gmv_increase) }}</text>
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<text class="kpi-meta">较上期：{{ formatPct(couponData.gmv_growth) }}</text>
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</view>
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<view class="kpi-card">
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<text class="kpi-label">ROI</text>
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<text class="kpi-value">{{ formatPct(couponData.roi) }}</text>
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<text class="kpi-meta">投入产出比</text>
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</view>
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</view>
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<!-- 优惠券类型分析 -->
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<view class="card card-full">
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<view class="card-head">
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<text class="card-title">优惠券类型分析</text>
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<text class="card-desc">8种券类型：满减券、折扣券、免运费券、新人券、会员券、品类券、商家券、限时券</text>
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</view>
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<EChartsView class="chart-box" :option="typeChartOption" />
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</view>
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<!-- 发放渠道效果 -->
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<view class="card">
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<view class="card-head">
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<text class="card-title">发放渠道效果</text>
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<text class="card-desc">主动领取、自动发放、活动赠送、邀请奖励、客服赠送、积分兑换</text>
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</view>
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<EChartsView class="chart-box" :option="channelChartOption" />
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</view>
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<!-- 优惠券使用趋势 -->
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<view class="card">
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<view class="card-head">
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<text class="card-title">优惠券使用趋势</text>
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<text class="card-desc">{{ selectedPeriodText }} · 发放 vs 使用</text>
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</view>
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<EChartsView class="chart-box" :option="trendChartOption" />
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</view>
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<!-- 优惠券转化效果 -->
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<view class="card card-full">
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<view class="card-head">
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<text class="card-title">优惠券转化效果</text>
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<text class="card-desc">GMV提升、订单增长</text>
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</view>
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<EChartsView class="chart-box" :option="conversionChartOption" />
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</view>
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<!-- 留白 -->
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<view style="height: 24px;"></view>
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</view>
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</view>
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</view>
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</view>
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</template>
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<script setup lang="uts">
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import { computed, ref } from 'vue'
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import { onLoad } from '@dcloudio/uni-app'
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import AnalyticsSidebarMenu from '@/components/analytics/AnalyticsSidebarMenu.uvue'
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import AnalyticsTopBar from '@/components/analytics/AnalyticsTopBar.uvue'
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import EChartsView from '@/uni_modules/charts/EChartsView.vue'
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import { fetchCouponAnalysis } from '@/services/analytics/couponAnalysisService.uts'
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import { mapAnalyticsError } from '@/services/analytics/errorMapper.uts'
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import type { CouponData } from '@/types/analytics/coupon.uts'
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import type { TimePeriod } from '@/types/analytics/common.uts'
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const lastUpdateTime = ref('')
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const selectedPeriod = ref('7d')
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const showMoreMenu = ref(false)
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const showSidebarMenu = ref(false)
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const currentPath = ref('/pages/mall/analytics/coupon-analysis')
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const timePeriods = ref<Array<TimePeriod>>([
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{ value: '7d', label: '7天' },
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{ value: '30d', label: '30天' },
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{ value: '90d', label: '90天' },
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{ value: '1y', label: '1年' }
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])
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const couponData = ref<CouponData>({
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total_issued: 0,
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issued_growth: 0,
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total_used: 0,
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usage_rate: 0,
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gmv_increase: 0,
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gmv_growth: 0,
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roi: 0
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})
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const typeChartOption = ref({} as any)
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const channelChartOption = ref({} as any)
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const trendChartOption = ref({} as any)
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const conversionChartOption = ref({} as any)
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// 原始数据
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const _typeRows = ref<Array<UTSJSONObject>>([])
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const _channelRows = ref<Array<UTSJSONObject>>([])
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const _trendRows = ref<Array<UTSJSONObject>>([])
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const _conversionRows = ref<Array<UTSJSONObject>>([])
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const selectedPeriodText = computed(() => {
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const p = timePeriods.value.find((t) => t.value === selectedPeriod.value)
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return p ? p.label : '7天'
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})
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onLoad(() => {
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updateTime()
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loadCouponData()
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})
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async function loadCouponData() {
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try {
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const data = await fetchCouponAnalysis(selectedPeriod.value)
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const overviewRow = data.overviewRow
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const typeList = data.typeList
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const channelList = data.channelList
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const trendList = data.trendList
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const conversionList = data.conversionList
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let totalIssued = 0
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let totalUsed = 0
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let gmvIncrease = 0.0
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let issuedGrowth = 0.0
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let usageRate = 0.0
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let gmvGrowth = 0.0
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let roi = 0.0
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if (overviewRow != null) {
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totalIssued = overviewRow.getNumber('total_issued') ?? 0
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totalUsed = overviewRow.getNumber('total_used') ?? 0
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gmvIncrease = overviewRow.getNumber('gmv_increase') ?? 0
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issuedGrowth = overviewRow.getNumber('issued_growth') ?? 0
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usageRate = overviewRow.getNumber('usage_rate') ?? 0
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gmvGrowth = overviewRow.getNumber('gmv_growth') ?? 0
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roi = overviewRow.getNumber('roi') ?? 0
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} else {
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for (let i = 0; i < typeList.length; i++) {
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const r = typeList[i]
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totalIssued += r.getNumber('total_issued') ?? 0
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totalUsed += r.getNumber('total_used') ?? 0
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}
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if (totalIssued > 0) {
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usageRate = (totalUsed / totalIssued) * 100
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}
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}
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couponData.value = {
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total_issued: totalIssued,
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issued_growth: issuedGrowth,
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total_used: totalUsed,
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usage_rate: usageRate,
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gmv_increase: gmvIncrease,
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gmv_growth: gmvGrowth,
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roi: roi
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}
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_typeRows.value = typeList
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_channelRows.value = channelList
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_trendRows.value = trendList
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_conversionRows.value = conversionList
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updateTime()
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buildChartOptions()
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} catch (e) {
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console.error('loadCouponData failed:', e)
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updateTime()
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buildChartOptions()
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uni.showToast({ title: mapAnalyticsError(e, { fallbackMessage: '优惠券分析数据加载失败' }), icon: 'none' })
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}
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}
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function selectPeriod(p: string) {
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selectedPeriod.value = p
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loadCouponData()
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}
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function refreshData() {
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loadCouponData()
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uni.showToast({ title: '已刷新', icon: 'success' })
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}
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function exportReport() {
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uni.showActionSheet({
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itemList: ['导出Excel', '导出PDF', '导出图片'],
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success: () => uni.showToast({ title: '导出成功', icon: 'success' })
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})
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}
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function updateTime() {
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const now = new Date()
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const hh = now.getHours().toString().padStart(2, '0')
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const mm = now.getMinutes().toString().padStart(2, '0')
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lastUpdateTime.value = `${hh}:${mm}`
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}
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function formatInt(n: number): string {
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const v = isFinite(n) ? Math.round(n) : 0
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if (v >= 10000) return (v / 10000).toFixed(1) + '万'
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return v.toString()
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}
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function formatMoney(n: number): string {
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const v = isFinite(n) ? n : 0
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if (v >= 10000) return (v / 10000).toFixed(1) + '万'
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return v.toFixed(0)
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}
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function formatPct(n: number): string {
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const v = isFinite(n) ? n : 0
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const sign = v > 0 ? '+' : ''
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return `${sign}${v.toFixed(1)}%`
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}
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function buildChartOptions() {
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const typeRows = _typeRows.value
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const channelRows = _channelRows.value
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const trendRows = _trendRows.value
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const convRows = _conversionRows.value
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// 1) 券类型分析
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const typeNames: string[] = []
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const typeIssued: number[] = []
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const typeUsed: number[] = []
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const typeUsageRate: number[] = []
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for (let i = 0; i < typeRows.length; i++) {
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const r = typeRows[i]
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const t = r.getNumber('coupon_type') ?? 0
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let label = '未知'
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if (t === 1) label = '满减券'
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else if (t === 2) label = '折扣券'
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else if (t === 3) label = '免运费券'
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else if (t === 4) label = '新人券'
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else if (t === 5) label = '会员券'
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else if (t === 6) label = '品类券'
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else if (t === 7) label = '商家券'
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else if (t === 8) label = '限时券'
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typeNames.push(label)
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typeIssued.push(r.getNumber('total_issued') ?? 0)
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typeUsed.push(r.getNumber('total_used') ?? 0)
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typeUsageRate.push(r.getNumber('usage_rate') ?? 0)
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}
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typeChartOption.value = {
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tooltip: { trigger: 'axis' },
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legend: {
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data: ['发放数量', '使用数量', '使用率'],
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top: 'bottom'
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},
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grid: { left: 40, right: 40, top: 40, bottom: 60 },
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xAxis: {
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type: 'category',
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data: typeNames,
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axisLabel: { interval: 0, rotate: 20 }
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},
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yAxis: [
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{ type: 'value', name: '数量' },
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{ type: 'value', name: '使用率', min: 0, max: 100, position: 'right' }
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],
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series: [
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{
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name: '发放数量',
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type: 'bar',
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data: typeIssued,
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barMaxWidth: 22,
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itemStyle: { color: '#3b82f6' }
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},
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{
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name: '使用数量',
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type: 'bar',
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data: typeUsed,
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barMaxWidth: 22,
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itemStyle: { color: '#22c55e' }
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},
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{
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name: '使用率',
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type: 'line',
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yAxisIndex: 1,
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smooth: true,
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symbol: 'circle',
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symbolSize: 6,
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lineStyle: { width: 2, color: '#111827' },
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itemStyle: { color: '#111827' },
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z: 5,
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data: typeUsageRate
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}
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]
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}
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// 2) 发放渠道效果
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const channelNames: string[] = []
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const channelIssued: number[] = []
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const channelUsed: number[] = []
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for (let i = 0; i < channelRows.length; i++) {
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const r = channelRows[i]
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const ch = r.getString('channel') ?? ''
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let chLabel = ch
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if (ch === 'manual') chLabel = '主动领取'
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else if (ch === 'auto') chLabel = '自动发放'
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else if (ch === 'campaign') chLabel = '活动赠送'
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else if (ch === 'invite') chLabel = '邀请奖励'
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else if (ch === 'cs') chLabel = '客服赠送'
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else if (ch === 'points') chLabel = '积分兑换'
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else if (ch.trim() === '') chLabel = '未知'
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channelNames.push(chLabel)
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channelIssued.push(r.getNumber('total_issued') ?? 0)
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channelUsed.push(r.getNumber('total_used') ?? 0)
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}
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channelChartOption.value = {
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tooltip: { trigger: 'axis' },
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legend: { data: ['发放数量', '使用数量'], top: 'bottom' },
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grid: { left: 80, right: 30, top: 20, bottom: 60 },
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xAxis: { type: 'value' },
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yAxis: { type: 'category', data: channelNames },
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series: [
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{ name: '发放数量', type: 'bar', data: channelIssued },
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{ name: '使用数量', type: 'bar', data: channelUsed }
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]
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}
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// 3) 使用趋势
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const trendDays: string[] = []
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const trendIssued: number[] = []
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const trendUsed: number[] = []
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for (let i = 0; i < trendRows.length; i++) {
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const r = trendRows[i]
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const day = r.getString('day') ?? ''
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trendDays.push(day.length >= 10 ? day.substring(5, 10) : day)
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trendIssued.push(r.getNumber('issued') ?? 0)
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trendUsed.push(r.getNumber('used') ?? 0)
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}
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trendChartOption.value = {
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tooltip: { trigger: 'axis' },
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legend: { data: ['发放数量', '使用数量'], top: 'bottom' },
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grid: { left: 40, right: 20, top: 40, bottom: 60 },
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xAxis: { type: 'category', data: trendDays },
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yAxis: { type: 'value', name: '数量' },
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series: [
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{ name: '发放数量', type: 'bar', data: trendIssued },
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{ name: '使用数量', type: 'line', smooth: true, data: trendUsed }
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]
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}
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// 4) 转化效果
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const convNames: string[] = []
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const convWith: number[] = []
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const convWithout: number[] = []
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for (let i = 0; i < convRows.length; i++) {
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const r = convRows[i]
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const metric = r.getString('metric') ?? ''
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let metricLabel = metric
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if (metric === 'GMV') metricLabel = 'GMV（成交额）'
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else if (metric === 'orders') metricLabel = '订单数'
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else if (metric === 'avg_order_amount') metricLabel = '客单价'
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else if (metric.trim() === '') metricLabel = '未知'
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convNames.push(metricLabel)
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convWith.push(r.getNumber('with_coupon') ?? 0)
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convWithout.push(r.getNumber('without_coupon') ?? 0)
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}
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conversionChartOption.value = {
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tooltip: { trigger: 'axis' },
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legend: { data: ['使用优惠券', '未使用优惠券'], top: 'bottom' },
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grid: { left: 40, right: 20, top: 20, bottom: 60 },
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xAxis: { type: 'category', data: convNames },
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yAxis: { type: 'value' },
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series: [
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{ name: '使用优惠券', type: 'bar', data: convWith },
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{ name: '未使用优惠券', type: 'bar', data: convWithout }
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]
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}
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}
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function toggleMoreMenu() {
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showMoreMenu.value = !showMoreMenu.value
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}
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function closeMoreMenu() {
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showMoreMenu.value = false
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}
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function handleSidebarUpdate(visible: boolean) {
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showSidebarMenu.value = visible
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}
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function handleMenu() {
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showSidebarMenu.value = true
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}
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// 模拟的 TopBar 事件处理
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function handleSearch() { uni.showToast({ title: '搜索', icon: 'none' }) }
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function handleNotification() { uni.showToast({ title: '通知', icon: 'none' }) }
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function handleFullscreen() { uni.showToast({ title: '全屏', icon: 'none' }) }
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function handleMobile() { uni.showToast({ title: '移动端', icon: 'none' }) }
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function handleDropdown() { uni.showToast({ title: '下拉菜单', icon: 'none' }) }
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function handleSettings() { uni.showToast({ title: '设置', icon: 'none' }) }
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</script>
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<style>
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.page {
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min-height: 100vh;
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background: #f6f7fb;
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}
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/* 页面布局：宽屏时侧边栏+内容，窄屏时全屏内容 */
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.page-layout {
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display: flex;
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flex-direction: row !important;
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min-height: 100vh;
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}
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.main-content {
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flex: 1;
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min-width: 0;
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display: flex;
|
||
flex-direction: column;
|
||
padding-top: 64px; /* 为固定顶部导航栏留出空间 */
|
||
}
|
||
|
||
.container {
|
||
width: 100%;
|
||
max-width: 1280px;
|
||
margin: 0 auto;
|
||
padding: 16px 16px 28px;
|
||
box-sizing: border-box;
|
||
}
|
||
|
||
/* 顶部栏 */
|
||
.topbar {
|
||
display: flex;
|
||
flex-direction: row !important;
|
||
justify-content: space-between;
|
||
align-items: center;
|
||
gap: 12px;
|
||
padding: 14px 16px;
|
||
background: #fff;
|
||
border-radius: 14px;
|
||
border: 1px solid rgba(0,0,0,0.06);
|
||
width: 100%;
|
||
box-sizing: border-box;
|
||
overflow: hidden;
|
||
}
|
||
|
||
.topbar-left {
|
||
display: flex;
|
||
flex-direction: row !important;
|
||
align-items: center;
|
||
gap: 12px;
|
||
flex: 1;
|
||
min-width: 0;
|
||
}
|
||
|
||
.menu-icon {
|
||
width: 32px;
|
||
height: 32px;
|
||
border-radius: 8px;
|
||
background: #f3f4f6;
|
||
display: flex;
|
||
align-items: center;
|
||
justify-content: center;
|
||
cursor: pointer;
|
||
transition: all 0.2s;
|
||
}
|
||
|
||
.menu-icon:active {
|
||
background: #e5e7eb;
|
||
transform: scale(0.95);
|
||
}
|
||
|
||
.menu-icon .icon {
|
||
font-size: 18px;
|
||
color: #111;
|
||
line-height: 1;
|
||
}
|
||
|
||
.title-group {
|
||
display: flex;
|
||
flex-direction: column;
|
||
align-items: flex-start;
|
||
gap: 4px;
|
||
min-width: 0;
|
||
}
|
||
|
||
.title {
|
||
font-size: 18px;
|
||
font-weight: 700;
|
||
color: #111;
|
||
max-width: 420px;
|
||
overflow: hidden;
|
||
text-overflow: ellipsis;
|
||
white-space: nowrap;
|
||
}
|
||
|
||
.subtitle {
|
||
font-size: 12px;
|
||
color: rgba(0,0,0,0.55);
|
||
max-width: 420px;
|
||
overflow: hidden;
|
||
text-overflow: ellipsis;
|
||
white-space: nowrap;
|
||
}
|
||
|
||
.topbar-right {
|
||
display: flex;
|
||
flex-direction: row !important;
|
||
gap: 8px;
|
||
align-items: center;
|
||
flex-wrap: nowrap;
|
||
flex-shrink: 0;
|
||
position: relative;
|
||
white-space: nowrap;
|
||
}
|
||
|
||
.icon-btn-icon {
|
||
width: 32px;
|
||
height: 32px;
|
||
border-radius: 8px;
|
||
background: #f3f4f6;
|
||
display: flex;
|
||
align-items: center;
|
||
justify-content: center;
|
||
cursor: pointer;
|
||
transition: all 0.2s;
|
||
flex-shrink: 0;
|
||
}
|
||
|
||
.icon-btn-icon:active {
|
||
background: #e5e7eb;
|
||
transform: scale(0.95);
|
||
}
|
||
|
||
.icon-btn-icon .icon {
|
||
font-size: 16px;
|
||
line-height: 1;
|
||
}
|
||
|
||
.more-btn {
|
||
display: none;
|
||
width: 32px;
|
||
height: 32px;
|
||
border-radius: 8px;
|
||
background: #f3f4f6;
|
||
align-items: center;
|
||
justify-content: center;
|
||
cursor: pointer;
|
||
position: relative;
|
||
transition: all 0.2s;
|
||
flex-shrink: 0;
|
||
}
|
||
|
||
.more-btn.active {
|
||
background: #e5e7eb;
|
||
}
|
||
|
||
.more-btn .icon {
|
||
font-size: 18px;
|
||
line-height: 1;
|
||
color: #111;
|
||
}
|
||
|
||
/* 时间维度 tabs */
|
||
.tabs {
|
||
margin-top: 12px;
|
||
display: flex;
|
||
flex-direction: row !important;
|
||
gap: 8px;
|
||
padding: 8px;
|
||
background: #fff;
|
||
border-radius: 14px;
|
||
border: 1px solid rgba(0,0,0,0.06);
|
||
overflow-x: auto;
|
||
flex-wrap: wrap;
|
||
justify-content: center;
|
||
}
|
||
|
||
.tab {
|
||
padding: 8px 12px;
|
||
border-radius: 999px;
|
||
background: #f3f4f6;
|
||
color: #111;
|
||
font-size: 13px;
|
||
white-space: nowrap;
|
||
flex-shrink: 0;
|
||
}
|
||
|
||
.tab.active {
|
||
background: #111;
|
||
color: #fff;
|
||
}
|
||
|
||
/* KPI 网格 */
|
||
.kpi-grid {
|
||
margin-top: 12px;
|
||
display: flex;
|
||
flex-direction: row !important;
|
||
flex-wrap: wrap;
|
||
gap: 12px;
|
||
}
|
||
|
||
.kpi-card {
|
||
background: #fff;
|
||
border-radius: 14px;
|
||
border: 1px solid rgba(0,0,0,0.06);
|
||
padding: 14px;
|
||
box-sizing: border-box;
|
||
flex: 1 1 calc(50% - 6px);
|
||
min-width: 260px;
|
||
}
|
||
|
||
.kpi-label {
|
||
font-size: 12px;
|
||
color: rgba(0,0,0,0.55);
|
||
}
|
||
|
||
.kpi-value {
|
||
margin-top: 8px;
|
||
font-size: 22px;
|
||
font-weight: 800;
|
||
color: #111;
|
||
}
|
||
|
||
.kpi-meta {
|
||
margin-top: 8px;
|
||
font-size: 12px;
|
||
color: rgba(0,0,0,0.55);
|
||
}
|
||
|
||
/* 卡片 */
|
||
.card {
|
||
margin-top: 12px;
|
||
background: #fff;
|
||
border-radius: 16px;
|
||
border: 1px solid rgba(0,0,0,0.06);
|
||
box-shadow: 0 2px 10px rgba(0,0,0,0.04);
|
||
padding: 14px;
|
||
box-sizing: border-box;
|
||
}
|
||
|
||
.card-full {
|
||
width: 100%;
|
||
}
|
||
|
||
.card-head {
|
||
display: flex;
|
||
flex-direction: row !important;
|
||
align-items: baseline;
|
||
justify-content: space-between;
|
||
margin-bottom: 16px;
|
||
}
|
||
|
||
.card-title {
|
||
font-size: 14px;
|
||
font-weight: 600;
|
||
color: #111;
|
||
}
|
||
|
||
.card-desc {
|
||
font-size: 12px;
|
||
color: rgba(0,0,0,0.55);
|
||
}
|
||
|
||
.chart-box {
|
||
width: 100%;
|
||
height: 360px;
|
||
}
|
||
|
||
/* 响应式 */
|
||
@media screen and (min-width: 960px) {
|
||
.kpi-card {
|
||
flex: 1 1 calc(25% - 9px);
|
||
min-width: 200px;
|
||
}
|
||
}
|
||
|
||
/* 响应式：窄屏时全屏显示 */
|
||
@media screen and (max-width: 959px) {
|
||
.page-layout {
|
||
flex-direction: column !important;
|
||
}
|
||
|
||
.main-content {
|
||
width: 100%;
|
||
}
|
||
}
|
||
|
||
@media screen and (max-width: 960px) {
|
||
.title,
|
||
.subtitle {
|
||
max-width: 200px;
|
||
}
|
||
|
||
.topbar-right .btn-hidden {
|
||
display: none !important;
|
||
}
|
||
|
||
.more-btn {
|
||
display: flex !important;
|
||
}
|
||
}
|
||
</style>
|