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medical-mall/pages/mall/analytics/user-analysis.uvue
2026-01-26 21:34:17 +08:00

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<template>
<view class="page" @click="closeMoreMenu">
<!-- 固定顶部导航栏 -->
<AnalyticsTopBar
:title="'用户分析'"
:lastUpdateTime="lastUpdateTime"
:sidebarVisible="showSidebarMenu"
@menu-click="handleMenu"
@refresh="refreshData"
@search="handleSearch"
@notification="handleNotification"
@fullscreen="handleFullscreen"
@mobile="handleMobile"
@dropdown="handleDropdown"
@settings="handleSettings"
/>
<view class="page-layout">
<!-- 侧边栏菜单组件 -->
<AnalyticsSidebarMenu
:visible="showSidebarMenu"
:currentPath="currentPath"
@visible-change="handleSidebarUpdate"
/>
<!-- 主内容区域 -->
<view class="main-content">
<view class="container">
<!-- 时间维度筛选 -->
<view class="tabs">
<view
v-for="p in timePeriods"
:key="p.value"
class="tab"
:class="{ active: selectedPeriod === p.value }"
@click="selectPeriod(p.value)"
>
{{ p.label }}
</view>
</view>
<!-- KPI 指标卡片 -->
<view class="kpi-grid">
<view class="kpi-card">
<text class="kpi-label">总用户数</text>
<text class="kpi-value">{{ formatInt(userData.total_users) }}</text>
<text class="kpi-meta">较上期:{{ formatPct(userData.user_growth) }}</text>
</view>
<view class="kpi-card">
<text class="kpi-label">新用户</text>
<text class="kpi-value">{{ formatInt(userData.new_users) }}</text>
<text class="kpi-meta">较上期:{{ formatPct(userData.new_user_growth) }}</text>
</view>
<view class="kpi-card">
<text class="kpi-label">用户活跃度</text>
<text class="kpi-value">{{ formatPct(userData.active_rate) }}</text>
<text class="kpi-meta">较上期:{{ formatPct(userData.active_growth) }}</text>
</view>
<view class="kpi-card">
<text class="kpi-label">复购率</text>
<text class="kpi-value">{{ formatPct(userData.repurchase_rate) }}</text>
<text class="kpi-meta">较上期:{{ formatPct(userData.repurchase_growth) }}</text>
</view>
</view>
<!-- 用户增长趋势 -->
<view class="card card-full">
<view class="card-head">
<text class="card-title">用户增长趋势</text>
<text class="card-desc">{{ selectedPeriodText }} · 新用户 vs 总用户</text>
</view>
<EChartsView class="chart-box" :option="growthChartOption" />
</view>
<!-- 用户留存率 -->
<view class="card">
<view class="card-head">
<text class="card-title">用户留存率</text>
<text class="card-desc">按留存天数统计</text>
</view>
<EChartsView class="chart-box" :option="retentionChartOption" />
</view>
<!-- 用户活跃度分析 -->
<view class="card">
<view class="card-head">
<text class="card-title">用户活跃度分析</text>
<text class="card-desc">日活跃、周活跃、月活跃</text>
</view>
<EChartsView class="chart-box" :option="activityChartOption" />
</view>
<!-- 新老用户对比 -->
<view class="card card-full">
<view class="card-head">
<text class="card-title">新老用户对比</text>
<text class="card-desc">GMV、订单数、客单价对比</text>
</view>
<EChartsView class="chart-box" :option="comparisonChartOption" />
</view>
<!-- 用户画像分析 -->
<view class="card">
<view class="card-head">
<text class="card-title">用户画像分析</text>
<text class="card-desc">性别、年龄、地域分布</text>
</view>
<EChartsView class="chart-box" :option="profileChartOption" />
</view>
<!-- 留白 -->
<view style="height: 24px;"></view>
</view>
</view>
</view>
</view>
</template>
<script lang="uts">
import supa from '@/components/supadb/aksupainstance.uts'
import AnalyticsSidebarMenu from '@/components/analytics/AnalyticsSidebarMenu.uvue'
import AnalyticsTopBar from '@/components/analytics/AnalyticsTopBar.uvue'
import EChartsView from '@/uni_modules/charts/EChartsView.vue'
type UserData = {
total_users: number
user_growth: number
new_users: number
new_user_growth: number
active_rate: number
active_growth: number
repurchase_rate: number
repurchase_growth: number
}
export default {
components: {
AnalyticsSidebarMenu,
AnalyticsTopBar,
EChartsView
},
data() {
return {
lastUpdateTime: '',
selectedPeriod: '7d',
showMoreMenu: false,
showSidebarMenu: false,
currentPath: '/pages/mall/analytics/user-analysis',
timePeriods: [
{ value: '7d', label: '7天' },
{ value: '30d', label: '30天' },
{ value: '90d', label: '90天' },
{ value: '1y', label: '1年' }
],
userData: {
total_users: 0,
user_growth: 0,
new_users: 0,
new_user_growth: 0,
active_rate: 0,
active_growth: 0,
repurchase_rate: 0,
repurchase_growth: 0
} as UserData,
growthChartOption: {} as any,
retentionChartOption: {} as any,
activityChartOption: {} as any,
comparisonChartOption: {} as any,
profileChartOption: {} as any
}
},
computed: {
selectedPeriodText(): string {
const p = this.timePeriods.find((t) => t.value === this.selectedPeriod)
return p ? p.label : '7天'
}
},
onLoad() {
this.updateTime()
this.loadUserData()
},
methods: {
calcDateRange() {
const now = new Date()
const endDate = new Date(now.getFullYear(), now.getMonth(), now.getDate())
const days = this.selectedPeriod === '7d' ? 7 : this.selectedPeriod === '30d' ? 30 : this.selectedPeriod === '90d' ? 90 : 365
const startDate = new Date(endDate.getTime() - (days - 1) * 24 * 60 * 60 * 1000)
return { startDate, endDate }
},
async loadUserData() {
try {
this.updateTime()
const { startDate, endDate } = this.calcDateRange()
const startStr = startDate.toISOString().slice(0, 10)
const endStr = endDate.toISOString().slice(0, 10)
const p = new UTSJSONObject()
p.set('p_start_date', startStr)
p.set('p_end_date', endStr)
// KPI新 RPC
const res: any = await supa.rpc('rpc_analytics_user_kpis', p)
const row = Array.isArray(res.data) && res.data.length > 0 ? res.data[0] : (res.data || {})
const safe = (v: any): number => {
const n = Number(v)
return isFinite(n) ? n : 0
}
this.userData = {
total_users: Math.round(safe(row.total_users)),
user_growth: safe(row.user_growth),
new_users: Math.round(safe(row.new_users)),
new_user_growth: safe(row.new_user_growth),
active_rate: safe(row.active_rate),
active_growth: safe(row.active_growth),
repurchase_rate: safe(row.repurchase_rate),
repurchase_growth: safe(row.repurchase_growth)
}
// 增长趋势(新 RPC
const tRes: any = await supa.rpc('rpc_analytics_user_growth_trend', p)
const rows: Array<any> = Array.isArray(tRes.data) ? (tRes.data as Array<any>) : []
const x: Array<string> = []
const newArr: Array<number> = []
const totalArr: Array<number> = []
for (let i = 0; i < rows.length; i++) {
const d = `${rows[i].date}`
x.push(d.slice(5))
newArr.push(Number(rows[i].new_users) || 0)
totalArr.push(Number(rows[i].total_users) || 0)
}
// 构建图表(先把“用户增长趋势”做成真实动态图)
this.growthChartOption = {
grid: { left: 40, right: 18, top: 20, bottom: 40 },
tooltip: { trigger: 'axis' },
legend: { data: ['新用户', '总用户'], bottom: 0 },
xAxis: { type: 'category', data: x, axisLabel: { color: 'rgba(0,0,0,0.55)' } },
yAxis: { type: 'value', axisLabel: { color: 'rgba(0,0,0,0.55)' }, splitLine: { lineStyle: { color: 'rgba(0,0,0,0.06)' } } },
series: [
{ name: '新用户', type: 'bar', data: newArr, barWidth: 14, itemStyle: { borderRadius: 6 } },
{ name: '总用户', type: 'line', data: totalArr, smooth: true, symbolSize: 6 }
]
}
// 其余图表:先用“有文案的占位”避免空白(后续可按业务字段继续增强)
this.retentionChartOption = { title: { text: '留存率(待接入)', left: 'center', top: 10, textStyle: { fontSize: 12, color: 'rgba(0,0,0,0.55)' } }, series: [] }
this.activityChartOption = { title: { text: '活跃度(待接入)', left: 'center', top: 10, textStyle: { fontSize: 12, color: 'rgba(0,0,0,0.55)' } }, series: [] }
this.comparisonChartOption = { title: { text: '新老用户对比(待接入)', left: 'center', top: 10, textStyle: { fontSize: 12, color: 'rgba(0,0,0,0.55)' } }, series: [] }
this.profileChartOption = { title: { text: '用户画像(待接入:需要性别/年龄/地域字段)', left: 'center', top: 10, textStyle: { fontSize: 12, color: 'rgba(0,0,0,0.55)' } }, series: [] }
} catch (e) {
console.error('loadUserData failed', e)
} finally {
this.updateTime()
}
},
selectPeriod(p: string) {
this.selectedPeriod = p
this.loadUserData()
},
refreshData() {
this.loadUserData()
uni.showToast({ title: '已刷新', icon: 'success' })
},
exportReport() {
uni.showActionSheet({
itemList: ['导出Excel', '导出PDF', '导出图片'],
success: () => uni.showToast({ title: '导出成功', icon: 'success' })
})
},
updateTime() {
const now = new Date()
const hh = now.getHours().toString().padStart(2, '0')
const mm = now.getMinutes().toString().padStart(2, '0')
this.lastUpdateTime = `${hh}:${mm}`
},
formatInt(n: number): string {
const v = isFinite(n) ? Math.round(n) : 0
if (v >= 10000) return (v / 10000).toFixed(1) + '万'
return v.toString()
},
formatPct(n: number): string {
const v = isFinite(n) ? n : 0
const sign = v > 0 ? '+' : ''
return `${sign}${v.toFixed(1)}%`
},
buildChartOptions() {},
handleMenu() {
this.showSidebarMenu = true
},
handleSidebarUpdate(visible: boolean) {
this.showSidebarMenu = visible
},
toggleMoreMenu() {
this.showMoreMenu = !this.showMoreMenu
},
closeMoreMenu() {
this.showMoreMenu = false
},
handleSearch() {
uni.showToast({ title: '搜索', icon: 'none' })
},
handleNotification() {
uni.showToast({ title: '通知', icon: 'none' })
},
handleFullscreen() {
uni.showToast({ title: '全屏', icon: 'none' })
},
handleMobile() {
uni.showToast({ title: '移动端', icon: 'none' })
},
handleDropdown() {
uni.showToast({ title: '下拉菜单', icon: 'none' })
},
handleSettings() {
uni.showToast({ title: '设置', icon: 'none' })
}
}
}
</script>
<style>
.page {
min-height: 100vh;
background: #f6f7fb;
}
/* 页面布局:宽屏时侧边栏+内容,窄屏时全屏内容 */
.page-layout {
display: flex;
flex-direction: row !important;
min-height: 100vh;
}
.main-content {
flex: 1;
min-width: 0;
display: flex;
flex-direction: column;
padding-top: 64px; /* 为固定顶部导航栏留出空间 */
}
/* 响应式:窄屏时全屏显示 */
@media screen and (max-width: 959px) {
.page-layout {
flex-direction: column !important;
}
.main-content {
width: 100%;
}
}
.container {
width: 100%;
max-width: 1280px;
margin: 0 auto;
padding: 16px 16px 28px;
box-sizing: border-box;
}
/* 顶部栏 */
.topbar {
display: flex;
flex-direction: row !important;
justify-content: space-between;
align-items: center;
gap: 12px;
padding: 14px 16px;
background: #fff;
border-radius: 14px;
border: 1px solid rgba(0,0,0,0.06);
width: 100%;
box-sizing: border-box;
overflow: hidden;
}
.topbar-left {
display: flex;
flex-direction: row !important;
align-items: center;
gap: 12px;
flex: 1;
min-width: 0;
}
.menu-icon {
width: 32px;
height: 32px;
border-radius: 8px;
background: #f3f4f6;
display: flex;
align-items: center;
justify-content: center;
cursor: pointer;
transition: all 0.2s;
}
.menu-icon:active {
background: #e5e7eb;
transform: scale(0.95);
}
.menu-icon .icon {
font-size: 18px;
color: #111;
line-height: 1;
}
.title-group {
display: flex;
flex-direction: column;
align-items: flex-start;
gap: 4px;
min-width: 0;
}
.title {
font-size: 18px;
font-weight: 700;
color: #111;
max-width: 420px;
overflow: hidden;
text-overflow: ellipsis;
white-space: nowrap;
}
.subtitle {
font-size: 12px;
color: rgba(0,0,0,0.55);
max-width: 420px;
overflow: hidden;
text-overflow: ellipsis;
white-space: nowrap;
}
.topbar-right {
display: flex;
flex-direction: row !important;
gap: 8px;
align-items: center;
flex-wrap: nowrap;
flex-shrink: 0;
position: relative;
white-space: nowrap;
}
.icon-btn-icon {
width: 32px;
height: 32px;
border-radius: 8px;
background: #f3f4f6;
display: flex;
align-items: center;
justify-content: center;
cursor: pointer;
transition: all 0.2s;
flex-shrink: 0;
}
.icon-btn-icon:active {
background: #e5e7eb;
transform: scale(0.95);
}
.icon-btn-icon .icon {
font-size: 16px;
line-height: 1;
}
.more-btn {
display: none;
width: 32px;
height: 32px;
border-radius: 8px;
background: #f3f4f6;
align-items: center;
justify-content: center;
cursor: pointer;
position: relative;
transition: all 0.2s;
flex-shrink: 0;
}
.more-btn.active {
background: #e5e7eb;
}
.more-btn .icon {
font-size: 18px;
line-height: 1;
color: #111;
}
/* 时间维度 tabs */
.tabs {
margin-top: 12px;
display: flex;
flex-direction: row !important;
gap: 8px;
padding: 8px;
background: #fff;
border-radius: 14px;
border: 1px solid rgba(0,0,0,0.06);
overflow-x: auto;
flex-wrap: wrap;
justify-content: center;
}
.tab {
padding: 8px 12px;
border-radius: 999px;
background: #f3f4f6;
color: #111;
font-size: 13px;
white-space: nowrap;
flex-shrink: 0;
}
.tab.active {
background: #111;
color: #fff;
}
/* KPI 网格 */
.kpi-grid {
margin-top: 12px;
display: flex;
flex-direction: row !important;
flex-wrap: wrap;
gap: 12px;
}
.kpi-card {
background: #fff;
border-radius: 14px;
border: 1px solid rgba(0,0,0,0.06);
padding: 14px;
box-sizing: border-box;
flex: 1 1 calc(50% - 6px);
min-width: 260px;
}
.kpi-label {
font-size: 12px;
color: rgba(0,0,0,0.55);
}
.kpi-value {
margin-top: 8px;
font-size: 22px;
font-weight: 800;
color: #111;
}
.kpi-meta {
margin-top: 8px;
font-size: 12px;
color: rgba(0,0,0,0.55);
}
/* 卡片 */
.card {
margin-top: 12px;
background: #fff;
border-radius: 16px;
border: 1px solid rgba(0,0,0,0.06);
box-shadow: 0 2px 10px rgba(0,0,0,0.04);
padding: 14px;
box-sizing: border-box;
}
.card-full {
width: 100%;
}
.card-head {
display: flex;
flex-direction: row !important;
align-items: baseline;
justify-content: space-between;
margin-bottom: 16px;
}
.card-title {
font-size: 14px;
font-weight: 600;
color: #111;
}
.card-desc {
font-size: 12px;
color: rgba(0,0,0,0.55);
}
.chart-box {
width: 100%;
height: 360px;
}
/* 响应式 */
@media screen and (min-width: 960px) {
.kpi-card {
flex: 1 1 calc(25% - 9px);
min-width: 200px;
}
}
@media screen and (max-width: 960px) {
.title,
.subtitle {
max-width: 200px;
}
.topbar-right .btn-hidden {
display: none !important;
}
.more-btn {
display: flex !important;
}
}
</style>