medical-mall/pages/mall/analytics/test/06_ml_analytics_rpcs_coupon.sql

-- =====================================================================================
-- 数据分析模块（正式RPC，主库 ml_* 口径）
-- 文件: 06_ml_analytics_rpcs_coupon.sql
-- 主题: 优惠券效果分析 (概览/类型/渠道/趋势/转化)
-- 依赖: public.ml_coupon_templates, public.ml_user_coupons, public.ml_orders
-- =====================================================================================

-- 1) 优惠券分析核心 KPI
CREATE OR REPLACE FUNCTION public.rpc_analytics_coupon_overview(
  p_start_date DATE,
  p_end_date DATE
)
RETURNS TABLE (
  total_issued BIGINT,
  issued_growth FLOAT,
  total_used BIGINT,
  usage_rate FLOAT,
  gmv_increase NUMERIC,
  gmv_growth FLOAT,
  roi FLOAT
)
LANGUAGE plpgsql
AS $$
DECLARE
    prev_start_date DATE;
    prev_end_date DATE;
    period_days INT;
BEGIN
    period_days := p_end_date - p_start_date + 1;
    prev_start_date := p_start_date - period_days;
    prev_end_date := p_start_date - 1;

    RETURN QUERY
    WITH
    cur AS (
        SELECT
            COUNT(uc.id) AS total_issued,
            COUNT(CASE WHEN uc.status = 2 THEN uc.id END) AS total_used,
            COALESCE(SUM(o.total_amount), 0) AS gmv_increase
        FROM public.ml_user_coupons uc
        LEFT JOIN public.ml_orders o ON uc.order_id = o.id
        WHERE uc.received_at::date BETWEEN p_start_date AND p_end_date
    ),
    prev AS (
        SELECT
            COUNT(uc.id) AS total_issued,
            COALESCE(SUM(o.total_amount), 0) AS gmv_increase
        FROM public.ml_user_coupons uc
        LEFT JOIN public.ml_orders o ON uc.order_id = o.id
        WHERE uc.received_at::date BETWEEN prev_start_date AND prev_end_date
    )
    SELECT
        c.total_issued,
        ROUND(((c.total_issued - p.total_issued) * 100.0 / NULLIF(p.total_issued, 0))::numeric, 2)::FLOAT AS issued_growth,
        c.total_used,
        ROUND((c.total_used * 100.0 / NULLIF(c.total_issued, 0))::numeric, 2)::FLOAT AS usage_rate,
        c.gmv_increase,
        ROUND(((c.gmv_increase - p.gmv_increase) * 100.0 / NULLIF(p.gmv_increase, 0))::numeric, 2)::FLOAT AS gmv_growth,
        -- ROI 简化为 GMV提升 / 优惠券总面值，这里缺少面值，暂时返回0
        0.0::FLOAT AS roi
    FROM cur c, prev p;
END;
$$;


-- 2) 按优惠券类型分析
CREATE OR REPLACE FUNCTION public.rpc_analytics_coupon_by_type(
  p_start_date DATE,
  p_end_date DATE
)
RETURNS TABLE (
  coupon_type INT,
  total_issued BIGINT,
  total_used BIGINT,
  usage_rate FLOAT
)
LANGUAGE sql
AS $$
  SELECT
    t.coupon_type,
    COUNT(uc.id)::BIGINT AS total_issued,
    COUNT(CASE WHEN uc.status = 2 THEN uc.id END)::BIGINT AS total_used,
    ROUND((COUNT(CASE WHEN uc.status = 2 THEN uc.id END) * 100.0 / COUNT(uc.id))::numeric, 2)::FLOAT AS usage_rate
  FROM public.ml_user_coupons uc
  JOIN public.ml_coupon_templates t ON uc.template_id = t.id
  WHERE uc.received_at::date BETWEEN p_start_date AND p_end_date
  GROUP BY t.coupon_type;
$$;


-- 3) 按发放渠道分析
-- 注意: ml_user_coupons 表缺少 'source' 或 'channel' 字段，这里返回模拟数据
CREATE OR REPLACE FUNCTION public.rpc_analytics_coupon_by_channel(
  p_start_date DATE,
  p_end_date DATE
)
RETURNS TABLE (
  channel TEXT,
  total_issued BIGINT,
  total_used BIGINT
)
LANGUAGE sql
AS $$
  SELECT * FROM (VALUES
    ('manual', 150, 60),
    ('auto', 300, 120),
    ('campaign', 500, 250),
    ('invite', 80, 40),
    ('cs', 20, 15),
    ('points', 120, 50)
  ) AS t(channel, total_issued, total_used);
$$;


-- 4) 优惠券使用趋势 (按天)
CREATE OR REPLACE FUNCTION public.rpc_analytics_coupon_trend(
  p_start_date DATE,
  p_end_date DATE
)
RETURNS TABLE (
  day TEXT,
  issued BIGINT,
  used BIGINT
)
LANGUAGE sql
AS $$
  WITH date_series AS (
    SELECT generate_series(p_start_date, p_end_date, '1 day'::interval)::date AS d
  )
  SELECT
    to_char(ds.d, 'YYYY-MM-DD') AS day,
    (SELECT COUNT(id) FROM public.ml_user_coupons WHERE received_at::date = ds.d) AS issued,
    (SELECT COUNT(id) FROM public.ml_user_coupons WHERE used_at::date = ds.d) AS used
  FROM date_series ds
  ORDER BY ds.d;
$$;


-- 5) 优惠券转化效果对比
CREATE OR REPLACE FUNCTION public.rpc_analytics_coupon_conversion(
  p_start_date DATE,
  p_end_date DATE
)
RETURNS TABLE (
  metric TEXT,
  with_coupon NUMERIC,
  without_coupon NUMERIC
)
LANGUAGE sql
AS $$
  WITH orders_with_coupon AS (
    SELECT
      SUM(o.total_amount) AS gmv,
      COUNT(o.id) AS orders
    FROM public.ml_orders o
    WHERE o.created_at::date BETWEEN p_start_date AND p_end_date
      AND o.payment_status = 2
      AND o.discount_amount > 0 -- 简化判断：有优惠金额即认为用了券
  ),
  orders_without_coupon AS (
    SELECT
      SUM(o.total_amount) AS gmv,
      COUNT(o.id) AS orders
    FROM public.ml_orders o
    WHERE o.created_at::date BETWEEN p_start_date AND p_end_date
      AND o.payment_status = 2
      AND o.discount_amount = 0
  )
  SELECT
    'GMV' AS metric,
    (SELECT gmv FROM orders_with_coupon) AS with_coupon,
    (SELECT gmv FROM orders_without_coupon) AS without_coupon
  UNION ALL
  SELECT
    'orders' AS metric,
    (SELECT orders FROM orders_with_coupon) AS with_coupon,
    (SELECT orders FROM orders_without_coupon) AS without_coupon
  UNION ALL
  SELECT
    'avg_order_amount' AS metric,
    (SELECT gmv / NULLIF(orders, 0) FROM orders_with_coupon) AS with_coupon,
    (SELECT gmv / NULLIF(orders, 0) FROM orders_without_coupon) AS without_coupon;
$$;